# Behavioral Data

Prodege’s omni-channel shopper data provides visibility when you need it. With the where, when and what already answered, partners can **get to the why behind consumer behavior and the path to purchase.**

## How It Works

Integrating shopping behavioral data illuminates deeper consumer insights to drive business action.

Why did Blake buy that cake? Isn’t he allergic to chocolate?

### We know a lot about our shoppers

Our audience is highly profiled with hundreds of demographic and psychographic attributes making custom segmentations or deeper analysis and **future targeting a piece of cake**.

#### Store Shopped

#### Household Income

$90K

#### Shopper’s Age

35

Use our verified purchase behaviors to **add confidence to results**.

With a growing number of channels involved in the Path to Purchase, the customer journey has become cluttered and complex.

### We're here to simplify the path to purchase.

- Verified shoppers allow for additional layers of data analysis and visualization
- Target specific audiences of validated shoppers and purchasers
- Append survey data with verified consumer behavioral data
- Attain insights about shopping experiences through post visit surveys triggered by geo-location
- [Drive sales when and where you need them with our omni‑channel approach](/content/product/personalized-marketing-offers/index.html)

### Power Your Insights With Verified Purchase Data!

#### In Store

Member receipts indicate where they’re shopping, location in store and what they purchased

- **Where** they shopped
- **When** they shopped
- **Brands** they Purchased
- **Products** they Purchased
- **Quantity** of each product purchased
- **Price paid** by unit and total cart value

#### Online

Target consumers based on their desktop website visitation

### Integrated purchase data gets you to the answer faster.

#### Have Further Confidence in Your Insights

#### Target surveys to specific audiences of pre-qualified & verified shoppers using receipt capture or geofencing.

#### Make Key Business Decisions

#### Analyze shopper data on its own, or alongside responses from a survey or group of surveys, allowing you to make key business decisions with confidence.

#### Field Shorter Surveys

#### With the What, Where and When already determined, your survey becomes more concise, which affords opportunities to include custom questions tailored to your objectives.

#### Keep an Eye on Consumer Pulse

#### Leverage our always-on consumer tracking to understand satisfaction levels, category needs, brand strengths, opportunities and overall brand performance.

### Interested in more about Behavioral Data?

[Watch Now](/content/product/behavioral-data/#video/index.html) OR  Download Now

### Our Team Supporting Yours

Partner with Our Behavioral Data Expert **Andrea S.** to learn more about our Shopper Data.

### Andrea S.

VP, Client Service - Data Solutions