Behavioral Data

Prodege’s omni-channel shopper data provides visibility when you need it. With the where, when and what already answered, partners can get to the why behind consumer behavior and the path to purchase.

How It Works

Integrating shopping behavioral data illuminates deeper consumer insights to drive business action.

Why did Blake buy that cake? Isn’t he allergic to chocolate?

We know a lot about our shoppers

Our audience is highly profiled with hundreds of demographic and psychographic attributes making custom segmentations or deeper analysis and future targeting a piece of cake.

Store Shopped

Household Income

$90K

Shopper’s Age

35

Use our verified purchase behaviors to add confidence to results.

With a growing number of channels involved in the Path to Purchase, the customer journey has become cluttered and complex.

We're here to simplify the path to purchase.

• Verified shoppers allow for additional layers of data analysis and visualization
• Target specific audiences of validated shoppers and purchasers
• Append survey data with verified consumer behavioral data
• Attain insights about shopping experiences through post visit surveys triggered by geo-location
• Drive sales when and where you need them with our omni‑channel approach

Power Your Insights With Verified Purchase Data!

In Store

Member receipts indicate where they’re shopping, location in store and what they purchased

• Where they shopped
• When they shopped
• Brands they Purchased
• Products they Purchased
• Quantity of each product purchased
• Price paid by unit and total cart value

Online

Target consumers based on their desktop website visitation

Integrated purchase data gets you to the answer faster.

Have Further Confidence in Your Insights

Target surveys to specific audiences of pre-qualified & verified shoppers using receipt capture or geofencing.

Make Key Business Decisions

Analyze shopper data on its own, or alongside responses from a survey or group of surveys, allowing you to make key business decisions with confidence.

Field Shorter Surveys

With the What, Where and When already determined, your survey becomes more concise, which affords opportunities to include custom questions tailored to your objectives.

Keep an Eye on Consumer Pulse

Leverage our always-on consumer tracking to understand satisfaction levels, category needs, brand strengths, opportunities and overall brand performance.

Interested in more about Behavioral Data?

Watch Now OR Download Now

Our Team Supporting Yours

Partner with Our Behavioral Data Expert Andrea S. to learn more about our Shopper Data.

Andrea S.

VP, Client Service - Data Solutions